Want to attract top talent for your organization?
Recruitment video might be your answer.
While job postings and one-on-one interviews can answer many questions for potential candidates, it’s nearly impossible for someone to get a true feel for your company before accepting the role. With recruitment video, you can increase exposure, build trust with job seekers, and concisely explain who you are and why someone would want to work for you. All in just a few minutes.
When job seekers view your video, it will help them decide if they are well suited for your company. You may even catch the eye of someone who wasn’t in the market for a new job.
What should your recruitment video include?
Each recruitment video should include a few basic elements: a brief introduction to the company, an overview of company values and culture, a tour of the facility or location, testimonials or introductions to 3-5 employees, and a clear call to action.
A well-executed recruitment video will help viewers imagine what it would be like to work for you. As your video speaks directly to potential candidates, you can answer questions like:
- What does your company do?
- What is your workplace culture like?
- How are you different from other companies?
- What are the advantages to working for you?
- What kind of person is best suited for your company?
- Are there opportunities for growth within the organization?
- Do employees find meaning and purpose here?
How we work with you to create a recruitment video?
During the pre-production process, we hold up a mirror to our clients, connecting them with their core mission and values. We ask questions to learn what makes them who they are and what kind of employees they are hoping to attract. Getting in touch with these answers allows us to craft an ultra-authentic message in the final product.
After the production process is complete, you will have a recruitment video that showcases the competitive advantages to working for you. This video can be used on your website “Careers” page, in job postings, in social media ads, at job fairs, and more. When the right person sees your video, they will be inspired and excited about an opportunity to join your team.
Ready to get started? Contact us today for a free quote.
