Product photography is a critical component of any ecommerce business.
When consumers buy online, their contact with the product they’re purchasing is very limited: they cannot feel, smell, taste, or hear it. Because shoppers can’t physically interact with the item, visuals are very important to their online retail experience.
And in today’s fast paced environment, you have only a brief opportunity to make an impression on potential customers. This means your product needs to stand out from the pack. While product descriptions and specifications are important, they don’t sell the product on their own.
Simply put, the better your products look online, the more you are going to sell. In fact, 87.6% of online buyers say that photo quality is the most important factor in their online shopping experience. If you want shoppers to slow their scroll and click “Add to Cart”, your ecommerce photography needs to be on point.
What does your current ecommerce product photography look like?
Maybe you’ve been getting by with using stock imagery? While this is an inexpensive and quick solution, these images are often bland and generic. They also won’t be a true representation of your product.
Perhaps you’ve attempted to DIY your own photography? Yikes. This means a lot of trial-and-error and investing in expensive equipment. In the end, business owners are usually left with subpar photos and a mess of stress.
While high-quality, professional images are an investment, a cheaper route isn’t worth the risk. The quality of your product photography is a reflection on both your company and your product. Let a professional photographer take care of getting the shot while you spend time focusing on other important aspects of your business.
We can photograph your ecommerce products.
At Image Studios, we have years of professional experience providing product photography to some of the biggest names in online retail. We produce stand-out photography at a competitive price. Plus, you can count on us to make the process as easy and turnkey as possible. We love doing it and we are dang good at it.
So, how might this whole process look? First, we need to get your product in our hands – whether you prefer to ship to us or we pick it up. We take care of booking the models and hiring makeup or hair stylists when needed. Our team makes sure your product is picture-perfect: steaming, polishing, styling, etc.
Once camera-ready, our experts will photograph your product in one of our state-of-the-art studios under proper and documented lighting (FYI: standardized lighting across a collection of products is critical for uniformity and cohesion). Those raw images are then sent to post-production for retouching and clipping paths. By the time the photos make their way back to you, you’ll be looking at a flawless and beautifully curated collection of product photography.
If your ecommerce photography is outdated, unimpressive, or nonexistent…
Give us a shout! Contact Image Studios today at 877-738-4080 or click here to submit an inquiry or request a custom quote.