Video content is the MVP of the marketing world.
Video captivates an audience in ways that no other form of creative can, making it an essential part of any business’ marketing plan. However, producing great video content requires valuable time and resources. If you’re a marketing professional with a budget to adhere to, it’s important for you to get as much mileage out of a single piece of content as possible.
One way of doing this? Turning that single piece of content into many. Instead of ending up with one video at the end of production, you can opt for additional video cutdowns and aspect ratios. This variety of deliverables will help you tell your story across multiple channels, increasing the reach of your content.
If you aren’t familiar with cutdowns and aspect ratios, continue reading. We’ve outlined what they are and how they can enhance the success of your video marketing campaigns.
What is an aspect ratio?
Aspect ratio refers to the proportional relationship between the video’s width and height. Creating videos that adhere to each platform’s unique guidelines ensures that the video will display correctly and will be visually appealing to your audience. Here are the most common aspect ratios and their applications:
- Standard 16:9 – This is the most common aspect ratio used in video production. It’s most suitable for YouTube, television, and computer screens as it provides a widescreen format compatible with most modern displays.
- Vertical 9:16 – With the rise of mobile viewing and smartphone usage, users primarily hold their phones vertically. This style is prevalent on social media platforms with stories or reels (e.g. Instagram, Snapchat, and TikTok). Vertical video utilizes the entire screen and provides an immersive experience for mobile viewers.
- Square 1:1 – Square video is most well-known for its use on Instagram. However, its distinct shape is useful on other platforms as it stands out amongst rectangular content.