At Image Studios, we’ve spent decades helping brands showcase their products in ways that captivate and resonate. From crisp ecommerce images to scroll-stopping lifestyle shots, professional photography does more than highlight a product – it reinforces your brand, builds trust, and drives sales.
We’ve had the pleasure of working with the legendary John Boos – makers of the finest cutting boards in the industry – on a wide range of projects, from clean in-studio product photography to rich, story-driven lifestyle content. We’re proud to be the team behind all the visuals featured on their website today, helping ensure brand consistency across every platform and campaign.
A few months ago, we teamed up with the John Boos team for a two-day shoot at a dreamy lakeside home to capture fresh, seasonal content for their summer promos. Think: gorgeous cutting boards, golden hour glow, and a whole lot of creative energy. Scroll on for a behind-the-scenes look at the creative process, complete with candid moments and final images from a vibrant, collaborative lifestyle shoot.
Why Invest in Professional Product Photography?
Effective product photography does more than showcase your products: it conveys your brand’s story, builds confidence with buyers, and sets you apart from the competition. Today’s consumers are visually driven and expect high-quality imagery before making a purchase.
High-end photography communicates value. It tells your customers that you care about quality and attention to detail. It allows your product to be presented in the best possible light, literally and figuratively. Whether you need a hero shot to headline your website, a lifestyle image to engage users on Instagram, or a clean clipping path for e-commerce, investing in expert photography is one of the most strategic decisions you can make.
One Shoot, Endless Possibilities
Even the best visuals can benefit from a refresh. Whether you’re launching a new campaign, releasing seasonal products, or simply updating your brand’s look, fresh photography keeps your content relevant and engaging.
And the beauty of a well-planned shoot? Versatility. From a single session, you can walk away with dozens, if not hundreds, of valuable assets ready to use across platforms:
- Hero shots for web and print ads
- Lifestyle content for social media and emails
- Detail shots and textures for product pages
- Clipping path files for packaging
- Styled flat lays for ecommerce listings
- Behind-the-scenes content to support brand storytelling
By regularly refreshing your product imagery, you’re not just staying visually relevant, you’re also building a flexible content library that supports marketing efforts year-round.
Why Choose Image Studios?
We’ve been helping brands tell their visual stories for over 60 years. We’re a full-service commercial studio offering:
- In-studio or on-location shoots
- Styling services: food, prop, and product
- Retouching and image editing
- Background removal / clipping paths
- 360 product photography
- Custom sets and environments
- Brand-consistent asset creation
We’ve partnered with some of the biggest brands in the country, and we work with clients nationwide. Our experience spans industries – from food to manufacturing, healthcare to home goods – and we bring that expertise to every project.
But what really sets us apart is our process. We bring passion, professionalism, and a collaborative spirit to every shoot. And yes, we make it fun! Our shoot days are creative, well-organized, and designed to put our clients at ease.
Let’s Make Your Product Shine
Success starts with planning. Before the shoot, we align with your team on creative direction, shot lists, usage goals, and visual style. Our stylists and producers work hand-in-hand with our photographers to bring that vision to life.
During the shoot, we remain flexible, responsive, and open to creative input. That’s how we capture moments that feel authentic and aligned with your brand.
And afterward, our retouching and editing team ensures every image is polished and production-ready.
What Makes a Successful Product Shoot?
From iconic brands like John Boos to innovative startups across the country, we help businesses of all sizes create product photography and video that connects.
Whether it’s a lifestyle shoot like the one pictured here, a clean in-studio setup, or an on-location production, we craft imagery that feels authentic to your brand. If you’re ready to refresh your content, elevate your imagery, or launch a campaign that turns heads, we’d love to collaborate.
Reach out today to start planning your next shoot with Image Studios.
Image Studios is a division of NorthCoast Media Group.
